ARizona State University

Assets from the Arizona State University Brand Guide

  • [Professional Work]

    Across multiple graphic design roles at Arizona State University, I produced a high volume of digital and print materials while managing overlapping projects and deadlines.

    Working within established brand standards, I balanced consistency with creative problem-solving while contributing to broader marketing efforts.

  • Serving as a key visual communicator between large university departments and individual students, I translated institutional messaging into clear, engaging content. As both a student and designer, I brought an insider perspective that allowed me to communicate more authentically with my peers, using design as a tool to support their growth and connection to the university.

Career Services DEPARTMENT

Graphic Designer
Sept 2023–May 2026

In this position, I design visual materials such as flyers, social media graphics and banners for the department’s digital and print communications. I also collaborate within the marketing team to meet department brand standards across all media assets in a timely manner to meet deadlines.

Flyers

BOOKLETS

Digital

educational outreach & student services DEPARTMENT

Graphic Designer
May 2025–August 2025

I collaborated within a design team to produce cohesive print and digital assets for university-wide campaigns and initiatives, specifically Freshmen move-in.

print

MARTIN LUTHER KING JR. COMMITTEE FINALIST

Graphic Design Team Member
Jan 2025–March 2025

Worked with the ASU Martin Luther King Jr. Committee on a design team to develop campaign themes. “Live the Lesson” was conceptualized to represent the teachings of Dr. King. This campaign features a board game as the central visual. Every other space on the game board represents a core value that Dr. King exemplified—such as respect, teamwork, understanding, and peace. The journey through the game mirrors the journey we take in life: learning, growing, and applying these lessons in our everyday interactions. Our vision for this campaign is that as players advance through the game, they will encounter meaningful acts of kindness and reflection, challenges like helping a neighbor, practicing empathy, or expressing gratitude.

While working within a budget, we created collateral to represent this concept. We then created and gave a series of presentations to the committee, receiving refinements and revisions to create their vision.

COLLATERAL