DEATH TO COMFORT CAMPAIGN

[Concept Project]

This project explores the unexpected pairing of Liquid Death and CamelBak through the design of an immersive pop-up exhibit. By combining these identities, the exhibit creates a dynamic experience that bridges lifestyle and utility, appealing to both expressive and performance-driven audiences. Through spatial design, visual systems, and interactive elements, the pop-up highlights how contrasting brand voices can coexist, creating a unified yet multidimensional narrative around hydration.

The purpose of this exhibit was to combine two brands that share similar values but are not typically seen together. Liquid Death and CamelBak both center around sustainability, adventure, and redefining how people engage with hydration, yet their visual identities and brand voices are very different. This project explores how those shared values can create a strong, unexpected collaboration that feels both cohesive and distinctive.

I also wanted the experience to feel fun and engaging, using humor and bold design choices to draw people in. By balancing playfulness with structure, the exhibit highlights how unlikely brand pairings can still feel natural when rooted in aligned values.